Yahoo! News - Diamond Dispatch Dropped in Dustbin: "Mon Dec 22,10:01 AM ET
AMSTERDAM (Reuters) - Thousands of Dutch residents were rummaging through their rubbish in a diamond rush after a jeweler's anniversary dispatch was largely ignored as junk mail, a newspaper reported Monday.
Johan de Boer of the eastern Dutch town of Apeldoorn sent 4,000 clients a mailing to mark the 10th anniversary of his store.
Two hundred of the envelopes contained a small diamond, while the others held zirconia stones -- a cheap diamond-lookalike used in costume jewelry. 'Are you the lucky one?' the letters asked.
De Boer had expected a flood of responses, but only a few people turned up. After calling a number of clients, he discovered most had discarded the mailing without opening it.
'I was very naive. People nowadays do not trust mailings like these anymore,' he told De Telegraaf newspaper.
Sending precious stones, fake as well as real ones, to clients and contacts is not unusual in the Netherlands, known for its Amsterdam diamond-cutting industry. "
0 comments:
Post a Comment